Pursuit

About Pursuit

Navigating the public sector sales landscape can feel like searching for a needle in a haystack. Between endless RFPs, complex buying committees, and outdated contact data, it's easy to miss golden opportunities. Pursuit is an AI-powered platform designed specifically to solve this problem for businesses that sell to state, local, and educational (SLED) entities. Its core mission is to make it easier to serve the public sector by removing the friction from the sales process. Pursuit does this by intelligently scoring every public-sector entity, proactively detecting live buying signals from documents and meetings, and surfacing accurate, actionable contact information. This means your sales team can stop wasting time on manual research and cold outreach, and instead focus their energy where the win probability is genuinely highest, ensuring you never miss a critical buying window. Trusted by fast-growing government contractors, Pursuit delivers enterprise-level research and real-time intelligence so you can build pipeline faster and win more public sector contracts.

Features of Pursuit

Pursuit Radar

Pursuit Radar acts as your 24/7 signal detection system. It uses AI to scan millions of document pages and transcripts from over 90,000 public entities daily, alerting you the instant a relevant problem or topic related to your solution is mentioned. This goes beyond simple keyword matching; the AI understands context to deliver highly relevant alerts. When a signal is detected, Radar doesn't just tell you something happened—it provides actionable intelligence by suggesting whom to contact and what to say, turning a raw signal into a qualified conversation starter.

Pursuit Intel

Pursuit Intel is your comprehensive data engine for public sector sales. It provides constantly refreshed data on over 3 million contacts and 90,000+ entities, pushed directly into your CRM. This includes critical entity data like operating budgets and fiscal year-ends, as well as insights into a prospect's propensity to buy based on similarities to your existing customers. You can also track competitors by seeing the tech stack already in use at a prospect's organization, giving you a strategic advantage in every sales engagement.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings powerful intelligence directly into your browser workflow. As you browse government websites or news articles, it automatically detects the public entity and instantly surfaces the full buying committee, complete with accurate contact details. You can see which contacts are already in your CRM and seamlessly sync missing ones with just one click. This tool provides comprehensive visibility into every staff member, with powerful filtering by department and role, making account research instantaneous and effortless.

AI-Powered Entity Scoring & Propensity Modeling

At the heart of Pursuit is an AI engine that scores every public-sector entity to predict win probability. By analyzing your existing customer base, the platform identifies lookalike prospects with a high propensity to buy your specific solution. This allows sales and marketing teams to prioritize territories and accounts strategically, focusing resources on the opportunities most likely to convert, rather than spraying and praying across a massive, undifferentiated list.

Use Cases of Pursuit

Proactive Pipeline Generation Before the RFP

Instead of reacting to public RFPs and entering crowded, price-sensitive competitions, sales teams use Pursuit Radar to identify needs as they emerge. By getting alerts when a city council discusses budget challenges your software solves, you can engage the right stakeholders months before an RFP is drafted, shaping the requirements and positioning your company as a trusted advisor from the very start.

Supercharging Account-Based Marketing (ABM) Campaigns

Marketing teams leverage Pursuit Intel to build hyper-targeted account lists for ABM campaigns. They can select target entities based on precise criteria like budget, tech stack, and propensity scores. With access to the full organizational chart and accurate contacts, they can execute personalized multi-channel campaigns that resonate with the entire buying committee, dramatically improving engagement rates.

Accelerating New Rep Ramp Time

For new sales representatives, learning the public sector landscape is a daunting task. Pursuit accelerates ramp time by giving them instant access to reliable data and context. With the Chrome Extension, they can immediately understand any account they visit online, see key contacts, and know what to talk about based on recent signals, allowing them to have informed conversations from day one.

Enhancing CRM Data Hygiene and Coverage

Sales operations teams use Pursuit to combat stale data in their CRM. Pursuit Intel's constant data refresh ensures contact and account records are always up-to-date. The one-click sync from the Chrome Extension makes it easy for reps to fill in missing contacts for an entity directly from their browser, ensuring complete buying committee coverage and improving the effectiveness of all downstream sales activities.

Frequently Asked Questions

What types of public sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. State, Local, and Education (SLED) market, plus Special Districts. This includes over 90,000 entities such as state agencies, counties, cities, towns, K-12 school districts, universities, and authorities like transportation or water districts. The platform is designed to be the single source of truth for selling into this vast and fragmented market.

How does Pursuit detect "buying signals"?

Pursuit's AI engine crawls millions of pages daily, including public meeting transcripts, budget documents, news releases, and official websites. It doesn't just look for keywords; it uses natural language processing to understand the context and identify discussions about problems, projects, or initiatives that indicate a potential need for products or services like yours. When a relevant signal is found, you receive an immediate alert.

Can Pursuit integrate with my existing CRM?

Yes, Pursuit is built for integration. Pursuit Intel is designed to push enriched account and contact data directly into popular CRMs like Salesforce, ensuring your team has the most current information where they already work. This seamless integration eliminates manual data entry and ensures everyone is working from the same, accurate intelligence.

Is Pursuit suitable for companies new to public sector sales?

Absolutely. Pursuit is an invaluable tool for both seasoned government contractors and companies new to the space. It dramatically reduces the learning curve by providing immediate access to the complex web of public entities and contacts. The entity scoring and propensity models help new entrants focus their efforts efficiently, while the signal intelligence helps them understand the unique timing and conversation triggers of the public sector sales cycle.