Avina vs My Agentic SEO
Side-by-side comparison to help you choose the right AI tool.
Avina uses AI agents to find and automatically reach out to your best in-market prospects.
My Agentic SEO connects to Google Search Console to identify content gaps and write optimized articles in your voice.
Feature Comparison
Avina
AI-Powered Signal Scoring
Avina uses sophisticated Large Language Models (LLMs) to go beyond simple signal counting. It reads the full context behind every prospect interaction—like the content of a webpage they visited or the nature of a support ticket—to interpret what the activity truly means. This allows it to score and prioritize accounts the way a top sales rep would, distinguishing between casual browsing and genuine buying intent, so your team focuses on what matters most.
Unified Buying Signal Monitoring
Avina acts as a single source of truth by continuously monitoring and capturing relevant buying signals from everywhere. This includes your 1st-party data (CRM, email), 3rd-party intent data, and public web information (job changes, company news). It brings all these disparate signals together into one clear picture, ensuring no potential opportunity slips through the cracks between different tools.
Automated Enrichment & Workflow Integration
When a high-intent account is identified, Avina springs into action. It automatically enriches the account with the right contact information and then seamlessly syncs the complete profile—including intent scores and key signals—directly to your CRM or sales engagement platform. It can also trigger automated actions like adding contacts to sales sequences or building lookalike ad audiences, keeping your pipeline moving.
Signals Inbox & Slack Feed
Avina delivers insights directly into your team's existing workflow. The centralized Signals Inbox provides a single place to act on every opportunity. For teams that live in Slack, Avina can push real-time alerts about hot accounts and key activities directly into designated channels, ensuring reps never miss a critical moment to engage.
My Agentic SEO
Direct Google Search Console Integration
My Agentic SEO connects seamlessly to your Google Search Console via OAuth. This integration allows the agent to access real-time data about impressions, clicks, CTR, and keyword positions, enabling you to make informed SEO decisions based on actual performance metrics.
Automatic Site Crawler
The built-in site crawler analyzes your entire website, regardless of the platform, whether it's WordPress, Astro, or static HTML. It maps out your pages, internal links, and topic coverage, providing a comprehensive overview of your site's structure before suggesting improvements or new content.
Persistent Memory Across Sessions
My Agentic SEO features persistent memory, which retains your previous interactions and analyses across sessions. This allows the agent to build on past insights, providing a more personalized and continuous SEO strategy that evolves with your website's needs.
Writing Voice Analysis
With My Agentic SEO, you can upload samples of your writing style. The agent analyzes your tone, vocabulary, and structure, ensuring that the content generated matches your unique voice. This feature helps maintain brand consistency and ensures the content feels authentic and engaging.
Use Cases
Avina
Accelerating Warm Outbound
Sales teams can transform their outbound efforts from cold spray-and-pray to targeted, warm outreach. Instead of guessing who might be interested, reps receive a daily list of accounts that Avina has identified as actively in-market based on their digital body language. This allows for highly personalized, timely messages that resonate because they're based on the prospect's recent, relevant behavior.
Powering Account-Based Marketing (ABM)
Marketing teams can execute precise ABM campaigns by using Avina's live intent data. When key target accounts show heightened buying signals, Avina can automatically add those companies to tailored ad audiences on platforms like LinkedIn or launch specific nurture sequences. This ensures marketing efforts are tightly aligned with real-time sales readiness.
Identifying Expansion & Retention Opportunities
Customer success and account management teams can use Avina to monitor existing clients for signals of churn risk or expansion potential. Activity like frequent visits to pricing pages, support ticket trends, or news about the client hiring new roles can be early indicators. Spotting these signals early allows for proactive, consultative conversations to protect and grow revenue.
Supercharging Sales Development Representatives (SDRs)
SDRs are often inundated with leads. Avina prioritizes their workflow by filtering out noise and highlighting the hottest, most qualified accounts. With automated contact enrichment and Slack alerts, SDRs can act instantly on warm leads with all the context they need, dramatically increasing their connection rates and pipeline contribution.
My Agentic SEO
Identify Keyword Gaps
My Agentic SEO is ideal for discovering keyword gaps where you have impressions but lack dedicated content. This feature allows you to capitalize on existing traffic opportunities, leading to increased visibility and engagement on your site.
Optimize Underperforming Pages
If you have pages that generate impressions but struggle with clicks, My Agentic SEO can pinpoint these underperforming pages. By identifying issues such as misaligned keywords or intent mismatches, you can take targeted actions to improve their performance.
Enhance Content Strategy
By leveraging the insights from your Google Search Console data, My Agentic SEO helps you create a data-driven content strategy. The agent generates briefs and full articles that align with your audience's interests, ensuring your content is relevant and engaging.
Streamline Internal Linking
The internal link analysis feature of My Agentic SEO allows you to optimize your site's internal linking structure. By suggesting link placements and consolidating pages that compete for the same keyword, you can enhance both user experience and SEO performance.