Cleanlist AI vs In Motion Marketing
Side-by-side comparison to help you choose the right AI tool.
Cleanlist AI enriches your leads with verified emails and phone numbers for effective B2B outreach in seconds.
We turn your B2B marketing into a clear, repeatable system that drives real growth.
Feature Comparison
Cleanlist AI
Waterfall Enrichment
Cleanlist's waterfall enrichment feature queries more than 15 data providers in a sequential manner to maximize coverage. This innovative approach significantly boosts the chances of obtaining accurate contact information, achieving a coverage rate of 85-95%, compared to the 50-70% typical of single-source solutions.
Email Verification
With Cleanlist's triple verification system, users can ensure that the email addresses they collect are valid and deliverable. The advanced catch-all detection process guarantees a remarkable 98% accuracy, helping teams reduce bounce rates and improve their email outreach effectiveness.
Smart Agents
Cleanlist AI incorporates intelligent smart agents that automatically normalize job titles, clean datasets, and score Ideal Customer Profiles (ICPs). This feature not only simplifies data management but also enhances the quality of leads by ensuring that every piece of information is structured and relevant for targeted outreach.
Playbook Builder
The Playbook Builder is a visual workflow automation tool that allows teams to create repeatable enrichment sequences effortlessly. Users can design and launch comprehensive playbooks tailored to their specific needs, enabling quick and efficient execution of their GTM strategies without the need for extensive technical expertise.
In Motion Marketing
Data-Backed Strategy & Planning
We start by turning uncertainty into a clear, actionable marketing roadmap. Our process involves pinpointing your best growth opportunities, developing a clear go-to-market (GTM) and content strategy, and prioritizing the right cross-channel efforts. This ensures your entire team understands their role and how marketing directly impacts business progress, eliminating guesswork from day one.
Intent-Focused Campaign Execution
We build and manage campaigns designed to convert, not just generate clicks. Our team specializes in creating paid media and multi-platform advertising that aligns precisely with buyer intent. We continuously optimize for performance with a revenue-first mindset, using tracking that ties directly to tangible business outcomes, so you know your budget is working hard.
Audience-Centric Messaging & Positioning
To cut through the noise in crowded B2B markets, we help you develop a compelling value proposition that resonates. This involves deep Ideal Customer Profile (ICP) and persona work, creating messaging frameworks that stick, and tailoring your positioning for specific channels. The result is focused communication that reaches and engages the right people.
Conversion-Driven Content Creation
We believe content should be written for action, not just algorithms. Every asset we create—from blog posts to case studies—is mapped to the buyer's journey with the purpose of educating, persuading, and converting. We also build repurposing frameworks to scale your content's impact while reinforcing brand authority and supporting your sales team.
Use Cases
Cleanlist AI
Lead Enrichment
Sales teams can upload their leads into Cleanlist AI to enrich them with verified emails and phone numbers. This ensures that every outreach effort is backed by accurate contact information, ultimately increasing the chances of successful engagement.
CRM Cleanup
Over time, CRMs can accumulate outdated or inaccurate data. Cleanlist AI helps organizations maintain clean and up-to-date records by systematically verifying and enriching contact information, keeping data decay in check and ensuring that teams always have reliable data at their fingertips.
Targeted Marketing Campaigns
Marketers can leverage Cleanlist AI to build highly targeted lists of potential customers. By utilizing the platform's smart agents and enrichment capabilities, teams can identify decision-makers and tailor their marketing efforts for maximum impact, leading to higher conversion rates.
Event Follow-up
After attending events or trade shows, businesses can use Cleanlist AI to quickly enrich and follow up with leads. By reaching out within 24 hours while the leads are still warm, companies can significantly enhance their chances of converting these prospects into clients.
In Motion Marketing
SaaS Companies Seeking Market Clarity
For SaaS businesses with complex offerings, we help simplify your value proposition and sharpen your messaging to reach the right buyers faster. Our strategies are designed to clarify your position in the market, support scalable growth, and ensure you don't waste time or budget on ineffective marketing tactics as you expand.
Recruitment Agencies Needing Quality Leads
Recruitment firms partner with us to fill their pipelines with both the right candidates and the right hiring managers. We develop precise targeting and persona-level campaigns that attract high-quality leads, moving beyond broad branding to performance-driven marketing that directly supports business development goals.
Startups Launching or Refining Their GTM
Startups at any stage can leverage our framework to go-to-market with confidence. We assist in nailing down positioning, mapping the buyer journey, and executing focused launch campaigns. This provides a solid foundation for growth, ensuring early marketing efforts are strategic and built to generate measurable pipeline from the start.
Established SMEs Scaling Their Revenue
Growing B2B companies that have hit a plateau use our services to inject new momentum into their marketing. We audit existing efforts, identify missed opportunities, and implement high-conversion systems across paid media, content, and messaging to unlock the next level of consistent, predictable growth.