MatchMyType vs Pure Tax Investigations (HMRC Defence)
Side-by-side comparison to help you choose the right AI tool.
MatchMyType
MatchMyType uses advanced AI to analyze compatibility across personality types, enhancing your connections in love.

Pure Tax Investigations (HMRC Defence)
We fight HMRC tax investigations to protect your business and peace of mind.
Feature Comparison
MatchMyType
In-Depth Compatibility Analysis
MatchMyType offers a thorough compatibility analysis between the 16 MBTI personality types, enriched with additional insights from Zodiac signs, Blood Types, and more. This comprehensive approach ensures that users receive a holistic view of their compatibility with others.
Love, Work, and Friendship Dimensions
The platform deep dives into interaction patterns across three critical dimensions: Love, Work, and Friendship. This allows users to understand not just romantic compatibility, but also how to enhance collaboration in professional settings and strengthen friendships.
Random Pairing Exploration
Users can explore random pairings among the 16 personality types, helping them discover unexpected compatibility insights. This feature encourages curiosity and exploration, making it easier to find potential connections that may not have been initially considered.
User-Generated Stories
MatchMyType features real stories from users who have experienced the platform's insights in their lives. These narratives provide practical examples of how compatibility analysis can lead to meaningful relationships, fostering a sense of community and shared experiences.
Pure Tax Investigations (HMRC Defence)
Specialist Ex-HMRC Leadership
Our team is led by Amit Puri, a former senior HMRC Tax Inspector. This insider perspective is invaluable. We understand HMRC's tactics, operational approaches, and thought processes, which allows us to anticipate challenges, communicate effectively with investigators, and build the strongest possible defence strategy for your specific situation.
Comprehensive Investigation Defence
We manage the full spectrum of HMRC engagements. This includes defending clients during serious civil investigations like Code of Practice 9 (COP9) for suspected fraud and Code of Practice 8 (COP8) for complex avoidance, as well as handling routine business compliance checks and comprehensive, cross-tax enquiries into large corporate entities.
Proactive Tax Disclosure Management
We don't just defend; we also help you regularise your affairs proactively. Our specialists expertly guide clients through voluntary disclosure facilities like the Worldwide Disclosure Facility (WDF) for offshore matters and the Let Property Campaign (LPC) for undisclosed rental income, aiming to minimise penalties and secure a finalised position with HMRC.
Bespoke, Client-Centric Service
Every client receives a tailored service. We listen first, then evaluate your unique circumstances. Our approach is pragmatic and commercial, designed to address your immediate concerns, realise your long-term aspirations, and preserve your wealth. You get direct access to experienced, qualified advisers dedicated to your case.
Use Cases
MatchMyType
Finding Romantic Connections
Individuals seeking love can use MatchMyType to analyze their compatibility with potential partners, ensuring that they find relationships that align with their personality types and values.
Enhancing Work Relationships
Teams can leverage the insights from MatchMyType to improve collaboration and communication among members by understanding each other's working styles and preferences, leading to more effective teamwork.
Strengthening Friendships
Friends looking to deepen their connections can use the platform to identify shared interests and bonding tips, making it easier to cultivate lasting friendships.
Exploring Personal Growth
MatchMyType can serve as a personal development tool, allowing users to reflect on their personality traits and how they interact with others, leading to improved self-awareness and relationship skills.
Pure Tax Investigations (HMRC Defence)
Facing a COP9 "Tax Fraud" Investigation
If you have received a COP9 letter, HMRC suspects serious fraud. This is a critical time. We step in immediately to manage the Contractual Disclosure Facility (CDF) process, providing the strategic advice and robust representation needed to navigate this high-stakes civil investigation and work towards a financial settlement, avoiding criminal prosecution.
Managing a Complex COP8 Enquiry
Code of Practice 8 investigations target complex tax avoidance or sophisticated technical issues. Our specialists analyse the intricate details of your arrangements, prepare detailed technical arguments, and liaise with HMRC's specialist units to defend your position and resolve the enquiry with clarity and certainty.
Making a Voluntary Disclosure
If you have undisclosed income, gains from offshore assets, crypto, or rental profits, we can help you come forward voluntarily. We manage the entire disclosure process under the correct facility (like WDF or LPC), ensuring it is complete, accurate, and presented in a way that mitigates penalties and brings finality.
Responding to an HMRC Compliance Check
Even a routine business enquiry can be stressful and time-consuming. We act on your behalf, handling all communication with HMRC, gathering the required information, and ensuring the check is concluded as smoothly and swiftly as possible, preventing it from escalating into a more serious investigation.