Formly
Formly lets you create, publish, and analyze forms using any AI agent or a visual editor, turning your goals into answers.

About Formly
Formly is a modern form-building platform that reimagines how teams create, publish, and manage online forms. Instead of starting from a blank page and wrestling with endless settings, you simply describe the outcome you want in a chat with your favorite AI agent. Whether you use Claude, ChatGPT, Cursor, Codex, or OpenClaw, Formly connects to your agent once and then lets you generate complete, polished forms just by asking. Tell it you need a feedback survey, a job application with resume uploads, or a lead generation form, and Formly's AI drafts the questions, selects the right field types, and structures a multi-page flow that people actually finish. From there, everything opens in a full visual editor where you can drag-and-drop blocks, tweak conditional logic, add custom branding, and preview the form in real time. Formly is built for teams who want answers, not just forms. It supports file uploads, signatures, ratings, answer piping, and personalized paths that make every response feel relevant. Submissions flow into analytics, webhooks, and email notifications, or you can ask your agent to summarize the results back in chat. Hosted in Europe and GDPR compliant, Formly keeps your data yours without cookies or tracking. Whether you are screening applicants, collecting event signups, or gathering honest feedback, Formly turns your goal into a working form in seconds and gives you full control to fine-tune every detail.
Features of Formly
AI-Powered Form Generation from Chat
Formly eliminates the friction of starting from scratch. After a one-time setup to connect your AI agent, you simply describe the outcome you want in natural language. For example, you can say "Create a feedback survey for our beta users" or "Build a job application form with a resume upload." The agent interprets your goal, picks the most effective questions and field types, and structures a logical page flow. Within seconds, you get a live, publishable form. You can even ask your agent to show you this week's responses, and it will summarize the data back in chat. This feature turns form creation into a conversation, saving hours of manual design work.
Full Visual Editor with Drag-and-Drop Blocks
Every form generated by AI opens in a comprehensive visual editor, not a locked template. You can change anything, or go far beyond what you initially asked for. The editor supports drag-and-drop blocks for text inputs, dropdowns, matrices, phone fields, email fields, and more. You can add multi-page flows to split longer surveys into focused steps that people actually complete. Real-time preview lets you see exactly how your form looks on any device. You can also apply custom branding, including your own colors, logos, and fonts, to make every form feel like part of your product.
Conditional Logic and Answer Piping
Formly makes every response feel personalized and relevant. With conditional logic, you can show or hide questions based on previous answers, creating dynamic paths that adapt to each respondent. Answer piping lets you insert a user's previous answers into later questions, making the form feel like a natural conversation. For example, you can say "Hey @First Name, can we send updates to @Email?" and the form automatically fills in the name and email the user provided earlier. This feature reduces friction, improves completion rates, and ensures you collect exactly the data you need without overwhelming respondents.
Analytics, Submissions, and Integrations
Formly turns raw responses into actionable insights. The analytics dashboard shows you total submissions, completion rates, and aggregated results. You can view individual responses, export data, and see trends over time. Submissions can trigger webhooks to push data into your CRM, database, or any service that accepts HTTP requests, the moment a response arrives. For deeper integration, Formly offers a REST API and MCP support, allowing your AI agent to fetch and summarize responses programmatically. Email notifications keep your team informed in real time. Upcoming integrations include Notion, Zapier, and Make, making it easy to connect forms to your existing workflow.
Use Cases of Formly
Screening Job Applicants at Scale
When you need to screen hundreds of job applicants, Formly turns your hiring requirements into a structured application form. Describe the role and qualifications, and the AI drafts questions about experience, skills, and availability. You can add a resume upload block, a signature field for acknowledgments, and conditional logic to show follow-up questions based on previous answers. Multi-page flows keep the form organized, and answer piping personalizes the experience. Submissions flow directly into your ATS via webhook, and your agent can summarize candidate qualifications back in chat. This saves recruiters hours of manual screening and ensures no qualified candidate slips through.
Collecting Honest Customer Feedback
Gathering feedback from beta users or existing customers is effortless with Formly. Simply ask your agent to create a feedback survey, and it will generate questions about satisfaction, feature requests, and pain points. You can add rating scales, open-ended text fields, and file uploads for screenshots. Conditional logic ensures users only see relevant follow-up questions. The analytics dashboard shows you average ratings and common themes, while your agent can summarize responses in plain language. Hosted in Europe and GDPR compliant, Formly respects user privacy and doesn't track responses. This makes it ideal for product teams who need honest, actionable insights without compromising data security.
Generating and Qualifying Leads
Formly helps marketing teams capture qualified leads without building forms from scratch. Describe your ideal lead profile, and the AI creates a form with fields for name, email, company size, and pain points. You can add conditional logic to qualify leads in real time, showing different follow-up questions based on budget or timeline. Custom branding makes the form feel like a natural part of your website. Every submission is pushed to your CRM via webhook the moment it arrives, so your sales team can follow up instantly. Analytics show conversion rates and completion statistics, helping you optimize your lead generation strategy.
Managing Event Registrations and Signups
Planning a webinar, conference, or community meetup? Formly handles event registrations with ease. Describe the event details, and the AI generates a multi-page form with name, email, dietary preferences, and session selections. File uploads let attendees submit headshots or presentation materials. Conditional logic can show different ticket types or add-ons based on previous choices. Answer piping personalizes confirmation messages. Submissions are collected in real time, and you can set up email notifications for new registrations. Webhooks push attendee data to your event management platform. Analytics show you registration trends and capacity utilization at a glance.
Frequently Asked Questions
How does Formly work with AI agents like Claude or ChatGPT?
Formly connects to your AI agent through a one-time setup that takes about two minutes. Once connected, you can generate forms simply by describing what you need in natural language. For example, you can say "Create a feedback survey for our beta users and publish it." The agent interprets your request, drafts the questions and field types, and generates a live form. You can then open the form in the visual editor to make any adjustments. You can also ask your agent to show you responses, and it will summarize the data back in chat. Formly works with Claude, ChatGPT, Cursor, Codex, OpenClaw, and n8n.
Is Formly GDPR compliant and where is data hosted?
Yes, Formly is fully GDPR compliant. All form data is hosted on servers located in Europe, ensuring your data stays within the European Union. Formly does not use cookies or track your form responses in any way. This means you can collect sensitive information like job applications, customer feedback, or lead data with confidence that privacy regulations are respected. Your data remains yours, and Formly does not analyze or sell your form submissions.
Can I embed forms on my own website or use my own domain?
Absolutely. Formly gives you multiple ways to launch your forms. You can embed forms directly into your website using an embed code, making them feel like a native part of your site. You can also publish forms behind a short link like app.formly.so/f/aB3xZ9 for easy sharing via email or social media. For a more professional appearance, you can use your own custom domain. Additionally, you can display forms as popups or slide-ins on your site to capture attention at the right moment. This flexibility ensures your forms reach people where they already are.
How do I integrate Formly with my existing tools like CRM or database?
Formly offers several integration options to connect your forms with the tools you already use. Webhooks are available now, allowing you to push every submission to any service that accepts HTTP requests the moment it arrives. This works seamlessly with CRMs, databases, and custom applications. Formly also provides a REST API and MCP support, so your AI agent can fetch and summarize responses programmatically. Upcoming integrations include Notion, Zapier, and Make, which will enable no-code connections to thousands of apps. This means your form responses can automatically create leads, update spreadsheets, or trigger workflows without manual intervention.
Pricing of Formly
Formly offers a simple, straightforward plan with unlimited forms and unlimited submissions. You can cancel anytime with no long-term commitment. The pricing is designed to be accessible for teams of all sizes, from solo founders to growing companies. There are no hidden fees, no per-response charges, and no limits on the number of forms you can create. This all-inclusive approach means you can generate as many forms as you need, collect unlimited responses, and use all features including AI generation, the visual editor, analytics, webhooks, and integrations. Start collecting answers today with the confidence that your plan scales with you.
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