Going Rate

Going Rate is a powerful, user-friendly platform designed to help businesses capture more qualified leads by providing instant, transparent pricing to potential customers directly on their website. At its core, Going Rate solves a fundamental problem: most people want to know the price of a service before they reach out, and if a website forces them to fill out a contact form and wait for a response, the vast majority of those visitors will simply leave and never return. Going Rate eliminates this friction by giving you a branded, interactive cost calculator that you can embed on your own site or share via a simple hosted link. Visitors answer a few straightforward questions about their project or needs, and within seconds, they receive an instant estimate. For you, the business owner, this means you get their contact details along with the exact numbers they selected, turning a curious visitor into a qualified, high-intent lead with minimal effort. The platform is incredibly easy to set up, taking about two minutes, and requires absolutely no coding or developer assistance. While Going Rate was originally built for Australian tradespeople, clinics, and service-based businesses, its functionality is universal and works for any business that provides a quote for their services. The platform offers a generous free forever plan that includes your own branded calculator, instant lead alerts, and a hosted page, making it accessible for businesses of all sizes. With over 588 calculators across 42 categories and growing, Going Rate is already a trusted resource for Australians looking to estimate costs for renovations, treatments, and services before making an enquiry. It is built in Australia, priced for Australian conditions, and figures are regularly reviewed against published rates to ensure accuracy. The service is free to use for consumers, with no sign-up required and no data sold, while businesses can leverage it to stop losing the visitors who just wanted to know what it costs.

Instant, Branded Cost Calculator

Going Rate allows you to create a fully branded cost calculator that matches your website's look and feel. Visitors answer a few simple questions about their project, and they receive an instant, indicative price estimate. This feature eliminates the need for potential customers to wait for a manual quote, dramatically reducing bounce rates and keeping them engaged with your business. You can customize the questions to capture the specific details that matter most for your services, ensuring the estimates are accurate and relevant.

Automated Lead Capture with Specifics

When a visitor uses your calculator, Going Rate automatically captures their contact details along with the exact numbers and options they selected during the estimation process. This means you receive a qualified lead with context, not just a name and email. You know exactly what service they are interested in, the size of their project, and the price they were quoted. This rich data allows you to follow up with a personalized, informed conversation, increasing your chances of closing the sale.

Two-Minute Setup with No Developer Needed

You do not need any technical skills or a developer to get started with Going Rate. The entire setup process takes about two minutes. You simply choose or customize your calculator, configure your questions and pricing logic, and then embed it on your website using a simple code snippet or share a hosted link. This ease of use means any business owner, regardless of their technical background, can have a professional quote tool live on their site in a matter of minutes.

Multi-Industry Applicability and Pre-Built Calculators

While Going Rate was originally built for Australian trades, clinics, and service businesses, its functionality is versatile and works for any business that quotes a price. The platform offers a growing library of over 588 pre-built calculators across 42 categories, including home renovation, trades and auto, health and beauty, and money and legal. These calculators are built with Australian conditions in mind, with figures regularly reviewed against published rates. You can use a pre-built calculator as-is or customize it to perfectly fit your specific offerings, saving you time and ensuring accuracy.

Trades and Home Services Businesses

A local plumber or electrician can embed a Going Rate calculator on their website to provide instant estimates for common jobs like hot water system installation, ceiling fan installation, or leak detection. When a homeowner visits the site, they answer questions about the type of job, the size of their property, and any specific requirements. They receive an instant price estimate, and the plumber gets a qualified lead with all the project details. This removes the hesitation of "how much will it cost?" and encourages the homeowner to book a service directly.

Medical and Aesthetic Clinics

A cosmetic clinic offering treatments like laser hair removal, dermal fillers, or hair transplants can use Going Rate to provide indicative pricing to potential patients. Visitors can select the treatment area, the number of sessions, and other relevant factors to receive an instant estimate. The clinic then receives a lead with the patient's chosen treatment plan and contact information. This builds trust and transparency, making patients more comfortable booking a consultation, as they already have a clear idea of the potential cost involved.

Home Renovation and Building Contractors

A builder specializing in kitchen or bathroom renovations can use the multi-step quote builder to guide homeowners through a detailed estimation process. The homeowner can select the room size, material preferences (e.g., stone vs. laminate benchtops), and desired fixtures. The calculator provides a detailed cost breakdown, and the builder receives a comprehensive lead with all the selections made. This pre-qualifies the lead, ensuring that only serious, well-informed prospects are contacted, saving the builder valuable time on initial consultations.

Professional Services (Money and Legal)

Accountants, financial advisors, or lawyers can use Going Rate to provide transparent pricing for common services like tax return preparation, will creation, or business incorporation. Visitors answer questions about the complexity of their situation, the type of service needed, and their location. They receive an instant estimate, and the professional gets a lead with the specific service requested. This approach is particularly effective for professional services where clients often hesitate to enquire due to fear of high or unknown costs.

How long does it take to set up a Going Rate calculator on my website?

Setting up a Going Rate calculator is incredibly fast and straightforward. The entire process takes about two minutes. You start by selecting a pre-built calculator from the extensive library or creating a custom one. Then, you configure the questions and pricing logic to match your specific services. Finally, you simply copy a small piece of code and paste it onto your website, or you can share a dedicated hosted link. No technical skills or developer assistance is required.

Is Going Rate only for Australian businesses?

While Going Rate was originally built for Australian trades, clinics, and service businesses, and its pre-built calculators are designed with Australian conditions and pricing in mind, the platform itself is not limited to Australia. Any business anywhere in the world that provides a quote for their services can use Going Rate. The core functionality of providing instant, transparent pricing to capture qualified leads is universal and can be adapted to any market by customizing the calculator questions and pricing.

What information do I receive when a lead uses my calculator?

When a potential customer uses your Going Rate calculator, you receive their contact details, including their name, email address, and phone number. Crucially, you also receive the exact numbers and options they selected during the estimation process. For example, if you are a roofer, you will know the type of roof, the square meterage, and the specific materials they chose. This detailed context turns a simple lead into a highly qualified prospect, allowing you to have a much more informed and effective follow-up conversation.

Is there a free version of Going Rate, and what does it include?

Yes, Going Rate offers a generous "Free Forever" plan that is perfect for small businesses and sole traders. This plan includes your own branded cost calculator, instant lead alerts so you know the moment a new estimate is requested, and a hosted page where your calculator can live. This allows you to start capturing qualified leads immediately without any upfront cost. For businesses that need more advanced features, there are paid plans, such as Pro and Business, that offer unlimited leads, multiple inboxes, unlimited calculators, no badge, multi-step quote builders, lead routing, and webhooks to integrate with tools like Zapier, Google Sheets, or your CRM.