JustLaunched

JustLaunched is a curated SaaS launch directory built specifically for indie hackers and SaaS founders who want their product to be discovered by real buyers and builders, not lost in the noise. Think of it as your product's launchpad to the right audience. When you submit your startup, you book a launch date on the calendar and your product goes live in a daily feed where people are actively looking for the newest tools and services. Every listing gets its own dedicated page complete with a branded social card, so when you share your launch link, it looks professional and polished across all platforms. The platform currently hosts over 900 live launches across 14 categories, from AI and analytics to e-commerce and developer tools. Beyond the initial launch day, JustLaunched keeps your momentum going with a weekly newsletter that puts your product directly in front of subscribers, built-in sharing loops to amplify your reach, and a Directory Blast service that handles the tedious work of submitting your product across dozens of high-authority directories for you. The best part is that submitting your startup is completely free. You only pay when you want to skip the queue, get featured or promoted, or hand off the busywork of directory submissions. JustLaunched is designed for founders who want to launch it, get seen, and grow their user base without spending weeks on distribution.

Curated Launch Calendar

Book a specific launch date on the calendar so your product goes live in a feed of real buyers and builders who are actively discovering new SaaS tools. This eliminates the randomness of launching and ensures your product gets the attention it deserves on its launch day. You can see exactly when you launch and what other products are launching alongside yours.

Branded Listing Pages

Every product submission gets its own dedicated listing page with a branded social card. This means when you share your launch link on social media, email, or anywhere else, it displays a professional preview with your product name, description, and image. No more ugly link previews that make your launch look amateurish.

Weekly Newsletter Distribution

JustLaunched runs a weekly newsletter that features products from the directory and puts them in front of subscribers who are actively looking for new tools. This gives your product ongoing visibility beyond just your launch day, keeping it in front of potential users and customers who might have missed your initial launch.

Directory Blast Service

This done-for-you service submits your product across dozens of high-authority directories automatically. Instead of spending hours manually filling out submission forms for every startup directory, you can hand off this tedious busywork to JustLaunched. Your product gets listed on multiple platforms, building backlinks and driving traffic without any extra effort on your part.

Launching a New SaaS Product

When you have built your SaaS tool and are ready to launch, JustLaunched gives you a structured way to get in front of early adopters. You book your launch date, create your listing with a branded page, and immediately get exposure in the daily feed. This is perfect for founders who want to avoid the empty launch day syndrome where nobody sees your product.

Building Backlinks and SEO Authority

For founders focused on search engine optimization, the Directory Blast feature is invaluable. By having your product submitted across dozens of high-authority directories, you build quality backlinks that improve your domain authority and search rankings. This is especially useful for newer products that need to establish online credibility quickly.

Gaining Early User Feedback

The launch feed on JustLaunched is populated by real builders and early adopters who understand SaaS products. When you launch here, you get genuine engagement, votes, and comments from people who can provide valuable feedback on your product. This helps you refine your offering based on real user input from your target audience.

Ongoing Product Promotion

JustLaunched is not just for launch day. You can keep your listing active and benefit from the weekly newsletter distribution and sharing loops long after your initial launch. This is perfect for founders who want to maintain a steady stream of traffic and interest in their product without having to constantly run new marketing campaigns.

Is it free to submit my startup on JustLaunched?

Yes, submitting your startup on JustLaunched is completely free. You can create your listing, book a launch date, and get your product in the feed without paying anything. The free tier gives you access to the core launch features and visibility on the platform. You only pay if you want to upgrade for skipping the queue, getting promoted, or using the Directory Blast service.

How does the launch calendar work?

When you submit your startup, you choose a specific launch date from the available calendar. On that date, your product appears in the daily launch feed alongside other products launching that day. This ensures your product gets focused attention on its launch day rather than being buried in a random feed. You can see how many launches are happening on your chosen day and plan accordingly.

What is the Directory Blast service?

Directory Blast is a done-for-you service where JustLaunched submits your product across dozens of high-authority directories automatically. This saves you the time and effort of manually submitting your startup to each directory one by one. The service helps you build backlinks, drive referral traffic, and increase your product's online visibility across multiple platforms simultaneously.

How are products featured or promoted?

Products can get featured as editorial picks, which are highlighted launches worth opening that appear prominently on the platform. There are also sponsored placements available where your product gets extra visibility in the sponsor panel and other high-traffic areas. Upgrading your listing gives you access to these promotional opportunities, which can significantly boost your launch visibility and traffic.