Muro Analytics

Muro Analytics is a privacy-friendly, cookie-free analytics tool designed specifically for indie hackers, solo founders, and no-code builders who want to stay informed without living inside a dashboard. Instead of forcing you to log in and dig through complex charts, Muro sends you a short, plain-English email brief every morning at 8 AM. This brief tells you exactly how many visitors and signups you got, how that compares to the previous day, and which sources and pages sent the most traffic. You can read it in about two minutes over coffee and get back to building your product. Muro is private by default, meaning no cookies, no consent banners, and lightweight tracking that will not slow down your site. Setup takes about two minutes, and your first brief lands the next morning. It also includes Muro Links, a built-in short link and click tracker on the muro.ink domain. Share a link anywhere and watch the clicks show up right alongside the rest of your analytics, with no UTM tagging required. Muro works for anything with a URL, including SaaS apps, landing pages, side projects, newsletters, and stores built on no-code tools. Plans start at $5 per month with pageview-based pricing, so you only pay for what you use. It is fully GDPR compliant and trusted by founders shipping products every day.

Morning Brief Email

Every morning at 8 AM, Muro sends you a concise, plain-English email summarizing your site's performance. You get numbers on visitors and signups, comparisons to the previous day, and insights into which sources and pages drove the most traffic. This feature lets you stay informed without ever opening a dashboard, saving you time and mental energy.

Muro Links

Muro Links is a built-in short link and click tracker that works on the muro.ink domain. You can turn any URL into a short link and share it anywhere, like an ad, a newsletter, or a Reddit post. Every click is recorded as a real analytics event and tied directly to signups in your morning brief. No UTM tags are needed, and the data remains accurate because clicks are not passed through browser-stripped parameters.

Privacy-First, Cookie-Free Tracking

Muro is designed to be private by default. It does not use cookies, does not require a consent banner, and is fully GDPR compliant. The lightweight tracking script does not slow down your site and works seamlessly with Webflow, Framer, Next.js, WordPress, or plain HTML. This makes Muro an excellent alternative to Google Analytics for privacy-conscious founders.

Full Dashboard for Deep Dives

While the morning brief covers your daily needs, Muro also includes a clean, fast dashboard for when you want to dig deeper. You can view visitors, sessions, pageviews, top sources, top pages, Muro Link performance, and 7-day or 30-day trends. The dashboard loads in under a second and lets you filter and segment data without the clutter found in traditional analytics tools.

SaaS Product Tracking

As a solo founder building a SaaS product, you need to know how many visitors come to your pricing page and how many sign up. Muro emails you this information every morning, so you can quickly see if a new feature or marketing push is working. You can also use Muro Links to track clicks from your social media posts directly to signups.

No-Code Landing Page Analytics

If you build landing pages with Webflow, Framer, or Carrd, Muro works perfectly. Just paste one snippet into your site, and Muro starts tracking visitors, sources, and conversions without any complex setup. You get a daily email telling you which pages are performing best, so you can iterate quickly.

Newsletter and Content Promotion

When you share a link to your newsletter signup page or a new blog post, use a Muro Link. The click data appears right in your morning brief alongside your site analytics. You can see exactly which platforms drive the most traffic and signups, without needing to manage UTM parameters across multiple campaigns.

Side Project Validation

For side projects and passion projects, you want to know if anyone is interested without spending hours on analytics. Muro gives you a daily snapshot of visitors and signups in a two-minute email. You can validate your idea quickly and decide whether to invest more time, all while keeping your project lightweight and private.

How does Muro Analytics work without cookies?

Muro uses a lightweight, privacy-friendly tracking script that does not rely on cookies. It records visits, signups, and sources using first-party data that respects user privacy. This means you do not need a consent banner, and your site remains fully GDPR compliant. The tracking is accurate and does not slow down your site.

Can I use Muro with my existing website builder or CMS?

Yes, Muro works with any platform that allows you to add a single script snippet. This includes Webflow, Framer, Next.js, WordPress, and plain HTML. Setup takes about two minutes, and you do not need to configure any events or install plugins. Just paste the snippet and your first morning brief arrives the next day.

What happens if I exceed my pageview limit?

Muro uses pageview-based pricing, so you only pay for the traffic you actually use. If you exceed your plan's pageview limit, you can easily upgrade to a higher tier. The pricing scales with your growth, and there are no hidden fees or surprise charges. You can monitor your usage in the dashboard and adjust your plan as needed.

How do Muro Links differ from other URL shorteners?

Unlike other shorteners that pass data through UTM tags, Muro Links record each click as a first-class analytics event. This means your click data is not stripped by browsers or ad blockers, so your numbers stay accurate. Muro Links also support smart redirects by country, device, or OS, link cloaking, password protection, and custom previews for how your link appears when shared.

Muro offers simple, pageview-based pricing starting at $5 per month. Every plan includes the morning brief, privacy-friendly analytics, and Muro Links. There is a 30-day free trial with no credit card required, and you can cancel anytime. As your site grows, you can upgrade to higher tiers that accommodate more monthly pageviews. The pricing is designed to scale with your usage, so you only pay for what you need.