Videowise

Videowise is an AI-powered video commerce platform built specifically for ecommerce brands that want to turn video content into a direct driver of sales and growth. Think of it as the engine that makes every video on your site shoppable, from product detail pages to live shopping events. The core idea is simple: shoppers who watch video convert more, and Videowise makes sure they do on every page, every session, and every product. It is designed for brands of all sizes, from fast-growing startups to established retailers with thousands of products.

What sets Videowise apart is how it combines three powerful capabilities into one seamless platform. First, it lets you embed shoppable videos anywhere on your store, so customers can click and buy directly from the video without leaving the page. Second, it offers live shopping tools that let you sell in real time across multiple channels, with replays that keep converting long after the stream ends. Third, it uses artificial intelligence to help you manage, repurpose, and create video content at scale. This includes an AI media library that makes every video searchable, an AI clips tool that automatically breaks long videos into short, high-performing clips, and an AI studio that generates studio-quality product visuals from simple images.

The platform is trusted by over 4,000 brands and retailers, and it consistently delivers impressive results. Brands see an average conversion rate increase of 12%, with some reporting spikes as high as 26%. Revenue per session typically jumps by 7-10%, and average order values can increase by 28%. Videowise also provides full revenue attribution across every video, so you always know exactly what is working and what is driving sales. Whether you are looking to boost conversions on product pages, run live shopping events, repurpose user-generated content, or scale video production without adding headcount, Videowise gives you the tools to turn video into a measurable growth channel.

Shoppable Videos

This is the benchmark feature for conversion uplift. Videowise lets you turn any video into a direct path to purchase by embedding clickable product tags and buy buttons directly into the video player. These shoppable videos can be seamlessly placed on product detail pages, homepages, collection pages, and even in email campaigns. When a viewer sees a product they like in the video, they can click to learn more or add it to their cart without ever leaving the page. This removes friction from the buying journey and has been proven to increase conversion rates by an average of 12%, with top brands seeing spikes as high as 26%. The videos are fully responsive and optimized for both desktop and mobile shopping experiences.

Live Shopping

Videowise redefines live selling by letting you broadcast in real time across your website, social channels, and even in your physical stores all at once. During a live shopping event, viewers can see products demonstrated, ask questions, and complete their purchase through real-time checkout without leaving the stream. After the live event ends, the platform automatically saves a shoppable replay that continues to drive sales on demand. Brands using this feature have generated over $2.8 million in new revenue from live shopping alone. The platform also includes tools for scheduling events, managing inventory in real time, and analyzing viewer engagement and sales data to optimize future streams.

AI Media Library

Think of this as the intelligent brain for all your video content. The AI Media Library automatically analyzes every video you upload, identifying products, scenes, faces, text, and even spoken words. This makes every video instantly searchable and organized. You can find any clip by searching for a product name, a color, a specific phrase spoken in the video, or even a particular scene. The system also automatically tags videos with metadata, making it easy for your team to reuse content across different campaigns and channels. This feature eliminates the hours teams typically spend manually sorting, tagging, and searching through video files, freeing them up to focus on creating more content and driving sales.

AI Clips

This feature turns every long-form video into a goldmine of short, high-performing content. Videowise AI automatically analyzes your videos, identifies the most engaging moments, and breaks them into reusable short clips. These clips are perfectly sized for ads on social media, product detail pages, email campaigns, and any other sales channel. The AI is smart enough to detect key moments like product demonstrations, testimonials, and unboxing highlights, then creates clips that are optimized for engagement and conversion. This means you can take a single 30-minute live shopping stream or a long product review and instantly generate dozens of short, punchy videos that can be repurposed across your entire marketing ecosystem without any manual editing.

Boosting Conversion Rates on Product Detail Pages

One of the most powerful use cases is embedding shoppable videos directly on your product detail pages. Instead of relying solely on static images and text descriptions, you can show customers exactly how a product looks, works, and fits in real life. For example, a fashion brand can show a model wearing a dress from multiple angles, with clickable tags that let shoppers add the dress to their cart instantly. A skincare brand can demonstrate how to apply a serum, with product tags linking directly to the purchase page. Brands using this approach have seen conversion rates increase by 15-26%, because video provides the confidence and clarity that static images simply cannot deliver.

Running Live Shopping Events for Product Launches

When launching a new product, the excitement and urgency of a live shopping event can drive massive sales. Videowise lets you host a live stream where you can showcase the new product, answer customer questions in real time, and offer exclusive launch discounts. Viewers can purchase directly from the stream, and the entire event is automatically recorded as a shoppable replay for future sales. One brand in the beauty space generated over $2.8 million in new revenue from a single live shopping campaign using this feature. It is particularly effective for limited-edition drops, seasonal collections, and collaborations with influencers who can co-host the event and bring their audience along.

Repurposing User-Generated Content into Sales Assets

Brands often have a wealth of user-generated content from social media, reviews, and influencer partnerships, but they struggle to organize and reuse it effectively. Videowise solves this with its UGC Hub and AI Clips features. You can automatically collect UGC from platforms like TikTok and Instagram, manage usage rights, and then use AI to break those videos into shoppable clips for your product pages and ads. For example, a kitchen knife brand collected dozens of customer review videos, had the AI clip the most compelling testimonials, and then embedded those clips on their product pages. The result was a 15% increase in conversion rate and a 22% increase in revenue per session, all from content that already existed.

Scaling Video Production Without Hiring a Full Team

Creating high-quality product videos used to require expensive studios, professional videographers, and hours of editing time. Videowise AI Studio changes that by letting you generate studio-quality product visuals from simple product images. You upload a few photos, and the AI creates polished, professional videos that showcase the product from every angle, with smooth transitions and branded overlays. This is a game-changer for brands with large catalogs who cannot afford to shoot a video for every single SKU. A home goods brand with over 500 products used this feature to create shoppable videos for their entire catalog in just a few days, something that would have taken months and cost tens of thousands of dollars with traditional production methods.

How does Videowise integrate with my existing ecommerce platform?

Videowise offers seamless integrations with major ecommerce platforms like Shopify, BigCommerce, and Magento. The integration is typically done through a simple app or plugin that you install directly in your store's backend. Once connected, the platform syncs your product catalog automatically, so you can tag products in videos without any manual data entry. It also pulls in your existing inventory, pricing, and customer data to enable real-time checkout during live shopping events. The setup process usually takes less than an hour, and the Videowise team provides onboarding support to ensure everything is configured correctly for your specific store.

Can I see exactly which videos are driving sales and revenue?

Yes, absolutely. Videowise provides full revenue attribution across every single video in your library. The Performance Analytics dashboard shows you clear metrics like conversion rate, revenue generated, average order value, and revenue per session for each video. You can see which specific products within a video are getting the most clicks and purchases, and you can track how videos perform across different pages and campaigns. This level of granularity means you never have to guess what is working. You can make data-driven decisions about which videos to promote, which to retire, and which types of content to create more of.

What kind of results can I realistically expect from using Videowise?

While results vary by brand and industry, the data from over 4,000 customers shows consistent and meaningful improvements. On average, brands see a 12% increase in conversion rate, a 28% increase in average order value, and a 20% increase in revenue per session. Some brands have seen conversion rate spikes as high as 26% during specific campaigns. For live shopping, brands have generated over $2 million in sales within the first six months of using the feature. The key is that these results come from turning passive video viewers into active shoppers, and the platform gives you the tools to optimize every video for maximum conversion impact.

Is Videowise suitable for small businesses or only large enterprises?

Videowise is designed to scale with businesses of all sizes. While it is trusted by major brands like Skullcandy, Dr. Squatch, and Travelpro, it is also used by hundreds of small and medium-sized ecommerce brands. The platform offers flexible pricing and features that work whether you have 50 products or 50,000. Small businesses particularly benefit from the AI Studio and AI Clips features, which let them create professional-quality video content without needing a large marketing budget or a dedicated video production team. The platform's ease of use means you can start seeing results within days, not months, making it accessible for anyone serious about growing their online sales through video.

Videowise offers flexible pricing plans designed to fit businesses of different sizes and needs. The platform provides a free trial so you can test the features before committing. Paid plans are typically structured around the number of videos you host, the volume of monthly views, and access to advanced features like live shopping and AI tools. Enterprise-level plans with custom pricing are available for larger brands that need dedicated support, custom integrations, and higher usage limits. For the most current and detailed pricing information, including specific plan tiers and costs, it is best to visit the Videowise website or book a demo with their sales team, as pricing can vary based on your specific requirements and scale.