What a Story

About What a Story

What a Story is a specialized video production company that acts as your dedicated creative partner, focused on helping businesses—particularly SaaS companies and tech startups—grow through the power of compelling video. In a crowded digital landscape, they understand that simply having a great product isn't enough; you need to communicate its value quickly and memorably. That's their superpower. They cut through the noise and competition by crafting custom videos that explain, demo, and promote your product in a way that resonates deeply with your target audience. With over 1,200 videos produced for more than 650 SaaS clients, their proven process is designed to generate real business results, from increasing monthly recurring revenue (MRR) and boosting conversion rates to helping clients raise significant funding. Their end-to-end service handles everything from initial strategy and scriptwriting to animation and sound design, making the entire process headache-free for you. Ultimately, What a Story isn't just about making videos; it's about creating your most effective marketing asset to build trust, drive sales, and accelerate growth.

Features of What a Story

End-to-End Video Production Process

What a Story manages your entire video project from the first strategy call to the final deliverable. This includes deep-dive empathization sessions to understand your product, collaborative script and storyboard development, professional UI design and animation, and expert sound design. You get a dedicated Creative Director and enjoy unlimited revisions, ensuring the final video is perfectly aligned with your vision and goals without you having to coordinate multiple freelancers or agencies.

SaaS-Specific Expertise

Unlike generalist agencies, What a Story has a laser focus on the Software-as-a-Service (SaaS) industry. They speak your language and understand the unique challenges of explaining complex software, targeting specific customer personas, and demonstrating ROI. This specialized knowledge means they know how to craft messages that convert your ideal users, a fact proven by their track record of helping clients achieve metrics like 3x MRR growth within three months.

Results-Driven Video Marketing Perks

When you work with What a Story, you don't just get a video file; you get strategic marketing expertise. They provide exclusive perks and insights on how to best deploy your video for maximum impact, whether it's for landing pages, social media ads, product launches, or events. They think about distribution and performance from the start, ensuring your investment works hard to generate sales and increase exposure.

Client-Centric Collaboration & Support

The company prides itself on a transparent, communicative, and supportive partnership. Their process is built for your convenience, offering quick and clear communication at every stage. You are encouraged to provide as many comments as you want during production. This collaborative, "no-BS" approach, backed by a 100% client satisfaction rating, builds lasting relationships and ensures the process is as smooth and effective as the final video.

Use Cases of What a Story

Explainer Videos for Product Launches

Ideal for introducing a new SaaS product or feature, What a Story creates explainer videos that simplify complex concepts into engaging, easy-to-understand stories. These videos are perfect for your homepage, helping to quickly communicate your core value proposition, reduce bounce rates, and capture the interest of potential customers who might otherwise be confused or overwhelmed.

High-Converting Product Demo Videos

To drive sign-ups and sales, a compelling product demo is key. What a Story produces demo videos that go beyond basic screen recordings. They craft a persuasive pitch that highlights key benefits and workflows, addresses pain points, and showcases your UI professionally. These videos are essential for sales decks, email campaigns, and pricing pages to boost conversion rates.

Social Media Ad Campaigns

For consistent growth marketing, What a Story creates a series of short-form, vertical videos tailored for platforms like Instagram Reels, TikTok, and YouTube Shorts. These engaging ads are designed to stop the scroll, convey a message quickly, and drive traffic to your website or app, helping you build brand awareness and generate leads on a monthly basis.

Educational and Onboarding Content

To reduce support tickets and empower users, What a Story develops scalable educational video content. This includes in-depth course videos, product walkthroughs, and tutorial series. These videos help customers get the most out of your software, leading to better user adoption, higher satisfaction, and decreased churn, all while positioning your brand as an authority in your space.

Frequently Asked Questions

How much does it cost to create a video?

Our video projects typically range from $2,500 to $25,000. The final cost depends on several factors including the video's complexity, length, style (e.g., animation vs. live-action), and your deadline. Think of it like customizing a meal—the price adjusts based on the ingredients and preparation involved. For a precise quote tailored to your specific needs, we recommend scheduling a free strategy session where we can discuss your goals and outline the costs clearly.

What is your production process like?

We follow a refined, multi-step process designed for efficiency and clarity. It begins with a deep dive to understand your product and goals (Empathization). We then move into strategy, scriptwriting, and storyboarding with your direct input. After your approval, our team handles the design, animation, and sound design. You'll have opportunities for unlimited feedback at each stage. Finally, we deliver the final video files along with guidance on how to use them for maximum impact.

Do you work with companies outside the SaaS industry?

While our specialty and passion lie in serving SaaS and tech companies—and a significant majority of our 650+ clients are from this sector—our expertise in clear communication through video is applicable across industries. We have successfully worked with a diverse range of businesses, from Fortune 500 companies to spirited startups. The best way to see if we're a fit is to book a call and discuss your specific project.

What makes What a Story different from other video agencies?

Our difference comes from three core areas: deep SaaS expertise, a proven results-driven process, and an exceptionally client-friendly experience. We don't just make pretty videos; we craft strategic marketing assets designed to generate sales and growth. Our focus means we understand your metrics (like MRR and conversion rates). Furthermore, our all-inclusive process with unlimited revisions and dedicated support ensures a smooth, collaborative partnership, not a stressful transaction.