Adscriptly vs Master Metrics
Side-by-side comparison to help you choose the right AI tool.
Adscriptly optimizes your online ad campaigns by connecting offline business data to drive real revenue and reduce.
Master Metrics turns your marketing data into clear dashboards and smart alerts for effortless decisions.
Feature Comparison
Adscriptly
Revenue-Connected Intelligence
Adscriptly leverages advanced AI to provide insights that go beyond standard conversion metrics. This feature allows users to understand which conversions truly drive revenue and which leads are high-quality, enabling smarter bidding strategies and ad placements.
Offline Data Integration
This feature closes the offline data loop by connecting advanced data signals to your advertising campaigns. It ensures that ad platforms receive crucial information about lead quality and conversion success that typically goes unnoticed, enhancing overall campaign effectiveness.
Automated Daily Account Optimization
Adscriptly automates daily management tasks, including keyword management, bidding strategies, and ad adjustments. This feature saves time and ensures that campaigns are continuously optimized based on real-time data about profitable customer behavior.
Transparent Analytics Dashboard
With Adscriptly, users gain access to a transparent analytics dashboard that breaks down campaign performance in real-time. This allows marketers to see exactly which campaigns, ad groups, and ads are delivering results, not just clicks, providing clarity for future advertising strategies.
Master Metrics
Centralized Overview Table
This is your mission control center. The Overview Table lets you see the health of all your client accounts at a single glance, highlighting what needs immediate attention. You can customize it to pull key metrics from over 10 different ad networks and data sources, and even add custom fields like monthly budget, goals, assigned analyst, or profit margins. It’s the perfect way to merge platform data with your own business context, eliminating the need to hop between dozens of tabs to understand your overall performance.
Intelligent Marketing Alerts
Stop manually checking campaigns every day. With Master Metrics Alerts, you can set up automatic notifications for any significant change in your data. Get alerted if an ad campaign underperforms, website sales drop, or a CRM close rate declines. You can even control budget pacing by setting alerts for daily spend thresholds. These alerts can be sent directly to your email, Slack, WhatsApp, or integrated into project management tools like Asana or Monday.com, ensuring your team is always proactive, not reactive.
AI-Powered Google Slides Presentations
Revolutionize your client reporting. This feature allows you to generate professional, editable Google Slides presentations in just a few clicks. Simply choose your data sources, select the key metrics and goals to highlight, and pick a design template. Master Metrics' AI will then compile the data and insights into a visually compelling narrative, saving you hours of manual design and data entry work for your monthly or quarterly reviews.
Automated Google Sheets & Looker Integration
Bring live marketing data directly into your existing workflow. Master Metrics can automatically extract, merge, and update data from various marketing sources like Facebook Ads, Google Ads, and Google Analytics directly into Google Sheets or Looker Studio. Schedule daily or weekly data exports to ensure your spreadsheets and dashboards are always populated with the latest numbers, making manual data pulls a thing of the past.
Use Cases
Adscriptly
Improving Lead Quality
Businesses can utilize Adscriptly to refine their lead generation strategies by understanding which ads attract qualified leads. This insight enables better targeting and improved ROI on ad spend.
Enhancing ROI on Ad Spend
Marketers can leverage Adscriptly's advanced analytics to optimize campaigns for revenue rather than just conversions. By focusing on what drives actual sales, businesses can significantly enhance their return on investment.
Streamlining Campaign Management
Agencies can use Adscriptly to automate their daily ad management tasks. This streamlining of processes allows them to focus on strategic initiatives rather than getting bogged down in routine optimizations.
Data-Driven Decision Making
Adscriptly empowers businesses to make informed decisions by providing comprehensive insights into campaign performance. This data-driven approach helps in identifying successful strategies and adjusting underperforming campaigns effectively.
Master Metrics
Agency Client Portfolio Management
Digital marketing agencies can use the Overview Table to manage dozens of client accounts simultaneously. By customizing the table with client-specific budgets, goals, and KPIs from multiple ad platforms, agency managers can instantly identify which accounts are thriving and which need urgent attention, streamlining daily stand-ups and improving client communication with clear, centralized data.
Proactive Campaign Monitoring & Optimization
Marketing teams can set up Alerts for critical campaign metrics. For example, receive a Slack notification if the cost-per-lead for a key campaign spikes by 20% or if the daily ad spend exceeds the target budget. This allows teams to identify and resolve issues in real-time, optimizing campaigns on the fly and protecting the advertising budget from wasteful spend.
Streamlined Client Reporting
Freelancers and consultants can save immense time on client deliverables. Instead of manually building reports, they can use the AI Google Slides feature to generate a polished presentation with the latest performance data in minutes. They can also share live dashboards via public links or schedule automated PDF reports to be emailed directly to clients, demonstrating value and transparency effortlessly.
Centralized Data for Cross-Team Collaboration
Sales and marketing teams can break down data silos. By connecting CRM data with marketing campaign performance in a shared Master Metrics dashboard, both teams can see the full funnel impact. They can create custom metrics, like cost per qualified lead or marketing-influenced revenue, to answer complex business questions and align their strategies based on a single source of truth.