Cleanlist AI vs Master Metrics
Side-by-side comparison to help you choose the right AI tool.
Cleanlist AI enriches your leads with verified emails and phone numbers for effective B2B outreach in seconds.
Master Metrics turns your marketing data into clear dashboards and smart alerts for effortless decisions.
Feature Comparison
Cleanlist AI
Waterfall Enrichment
Cleanlist's waterfall enrichment feature queries more than 15 data providers in a sequential manner to maximize coverage. This innovative approach significantly boosts the chances of obtaining accurate contact information, achieving a coverage rate of 85-95%, compared to the 50-70% typical of single-source solutions.
Email Verification
With Cleanlist's triple verification system, users can ensure that the email addresses they collect are valid and deliverable. The advanced catch-all detection process guarantees a remarkable 98% accuracy, helping teams reduce bounce rates and improve their email outreach effectiveness.
Smart Agents
Cleanlist AI incorporates intelligent smart agents that automatically normalize job titles, clean datasets, and score Ideal Customer Profiles (ICPs). This feature not only simplifies data management but also enhances the quality of leads by ensuring that every piece of information is structured and relevant for targeted outreach.
Playbook Builder
The Playbook Builder is a visual workflow automation tool that allows teams to create repeatable enrichment sequences effortlessly. Users can design and launch comprehensive playbooks tailored to their specific needs, enabling quick and efficient execution of their GTM strategies without the need for extensive technical expertise.
Master Metrics
Centralized Overview Table
This is your mission control center. The Overview Table lets you see the health of all your client accounts at a single glance, highlighting what needs immediate attention. You can customize it to pull key metrics from over 10 different ad networks and data sources, and even add custom fields like monthly budget, goals, assigned analyst, or profit margins. It’s the perfect way to merge platform data with your own business context, eliminating the need to hop between dozens of tabs to understand your overall performance.
Intelligent Marketing Alerts
Stop manually checking campaigns every day. With Master Metrics Alerts, you can set up automatic notifications for any significant change in your data. Get alerted if an ad campaign underperforms, website sales drop, or a CRM close rate declines. You can even control budget pacing by setting alerts for daily spend thresholds. These alerts can be sent directly to your email, Slack, WhatsApp, or integrated into project management tools like Asana or Monday.com, ensuring your team is always proactive, not reactive.
AI-Powered Google Slides Presentations
Revolutionize your client reporting. This feature allows you to generate professional, editable Google Slides presentations in just a few clicks. Simply choose your data sources, select the key metrics and goals to highlight, and pick a design template. Master Metrics' AI will then compile the data and insights into a visually compelling narrative, saving you hours of manual design and data entry work for your monthly or quarterly reviews.
Automated Google Sheets & Looker Integration
Bring live marketing data directly into your existing workflow. Master Metrics can automatically extract, merge, and update data from various marketing sources like Facebook Ads, Google Ads, and Google Analytics directly into Google Sheets or Looker Studio. Schedule daily or weekly data exports to ensure your spreadsheets and dashboards are always populated with the latest numbers, making manual data pulls a thing of the past.
Use Cases
Cleanlist AI
Lead Enrichment
Sales teams can upload their leads into Cleanlist AI to enrich them with verified emails and phone numbers. This ensures that every outreach effort is backed by accurate contact information, ultimately increasing the chances of successful engagement.
CRM Cleanup
Over time, CRMs can accumulate outdated or inaccurate data. Cleanlist AI helps organizations maintain clean and up-to-date records by systematically verifying and enriching contact information, keeping data decay in check and ensuring that teams always have reliable data at their fingertips.
Targeted Marketing Campaigns
Marketers can leverage Cleanlist AI to build highly targeted lists of potential customers. By utilizing the platform's smart agents and enrichment capabilities, teams can identify decision-makers and tailor their marketing efforts for maximum impact, leading to higher conversion rates.
Event Follow-up
After attending events or trade shows, businesses can use Cleanlist AI to quickly enrich and follow up with leads. By reaching out within 24 hours while the leads are still warm, companies can significantly enhance their chances of converting these prospects into clients.
Master Metrics
Agency Client Portfolio Management
Digital marketing agencies can use the Overview Table to manage dozens of client accounts simultaneously. By customizing the table with client-specific budgets, goals, and KPIs from multiple ad platforms, agency managers can instantly identify which accounts are thriving and which need urgent attention, streamlining daily stand-ups and improving client communication with clear, centralized data.
Proactive Campaign Monitoring & Optimization
Marketing teams can set up Alerts for critical campaign metrics. For example, receive a Slack notification if the cost-per-lead for a key campaign spikes by 20% or if the daily ad spend exceeds the target budget. This allows teams to identify and resolve issues in real-time, optimizing campaigns on the fly and protecting the advertising budget from wasteful spend.
Streamlined Client Reporting
Freelancers and consultants can save immense time on client deliverables. Instead of manually building reports, they can use the AI Google Slides feature to generate a polished presentation with the latest performance data in minutes. They can also share live dashboards via public links or schedule automated PDF reports to be emailed directly to clients, demonstrating value and transparency effortlessly.
Centralized Data for Cross-Team Collaboration
Sales and marketing teams can break down data silos. By connecting CRM data with marketing campaign performance in a shared Master Metrics dashboard, both teams can see the full funnel impact. They can create custom metrics, like cost per qualified lead or marketing-influenced revenue, to answer complex business questions and align their strategies based on a single source of truth.