CMMC ROI vs Pursuit
Side-by-side comparison to help you choose the right AI tool.
CMMC ROI
Calculate your CMMC compliance ROI with real cost data and expert insights.
Pursuit
Pursuit uses AI to find and alert you to the best public sector sales opportunities.
Feature Comparison
CMMC ROI
Personalized Investment Calculator
This interactive tool allows you to input your company's exact profile, including employee count, annual DoD revenue, required CMMC level, and current compliance status. It then generates a tailored 5-year total investment estimate, giving you a realistic financial picture based on industry-standard cost ranges for implementation, annual maintenance, and triennial recertification.
Detailed 5-Year ROI & Payback Analysis
Beyond just showing costs, the tool calculates your specific return on investment over a five-year period. It factors in your protected contract value and avoided breach costs to present a clear percentage ROI. Crucially, it also shows your projected payback period—the number of months until your compliance investment breaks even—helping you plan cash flow and justify the expenditure.
Visual Implementation Timeline & Cost Breakdown
The feature provides a clear, month-by-month roadmap to certification, typically outlining a 12-month journey for CMMC Level 2. This visual timeline breaks down key phases like Gap Assessment, Remediation, and Documentation, setting realistic expectations. It also includes a high-level cost breakdown based on industry estimates, so you understand where your investment is allocated.
Scenario-Based Pre-Loaded Examples
To help you get started quickly, the tool includes several pre-configured scenarios for common contractor types, such as a small FCI contractor or a large prime. You can click to load these examples to see typical investment ranges and results, providing an excellent benchmark before you enter your own customized data for a personalized report.
Pursuit
Pursuit Radar
Pursuit Radar acts as your 24/7 signal detection system. It uses AI to scan millions of document pages and transcripts from over 90,000 public entities daily, alerting you the instant a relevant problem or topic related to your solution is mentioned. This goes beyond simple keyword matching; the AI understands context to deliver highly relevant alerts. When a signal is detected, Radar doesn't just tell you something happened—it provides actionable intelligence by suggesting whom to contact and what to say, turning a raw signal into a qualified conversation starter.
Pursuit Intel
Pursuit Intel is your comprehensive data engine for public sector sales. It provides constantly refreshed data on over 3 million contacts and 90,000+ entities, pushed directly into your CRM. This includes critical entity data like operating budgets and fiscal year-ends, as well as insights into a prospect's propensity to buy based on similarities to your existing customers. You can also track competitors by seeing the tech stack already in use at a prospect's organization, giving you a strategic advantage in every sales engagement.
Pursuit Chrome Extension
The Pursuit Chrome Extension brings powerful intelligence directly into your browser workflow. As you browse government websites or news articles, it automatically detects the public entity and instantly surfaces the full buying committee, complete with accurate contact details. You can see which contacts are already in your CRM and seamlessly sync missing ones with just one click. This tool provides comprehensive visibility into every staff member, with powerful filtering by department and role, making account research instantaneous and effortless.
AI-Powered Entity Scoring & Propensity Modeling
At the heart of Pursuit is an AI engine that scores every public-sector entity to predict win probability. By analyzing your existing customer base, the platform identifies lookalike prospects with a high propensity to buy your specific solution. This allows sales and marketing teams to prioritize territories and accounts strategically, focusing resources on the opportunities most likely to convert, rather than spraying and praying across a massive, undifferentiated list.
Use Cases
CMMC ROI
Securing Executive Buy-In and Budget Approval
A CFO or CEO needs concrete numbers to approve a significant compliance budget. Using the CMMC ROI calculator, they can generate a detailed executive briefing that shows the exact contract value at risk, the projected ROI, and the payback period, transforming compliance from a cost center into a strategic, revenue-protecting investment.
Strategic Planning for Small Business Contractors
A small business owner with $2.5M in DoD contracts is unsure if they can afford CMMC Level 2 compliance. They use the tool to input their details, discovering a 5-year investment range and an 11-month payback period. This clarity allows them to plan financing and start their compliance journey confidently, securing their contract pipeline.
Evaluating Compliance Progress for Mid-Sized Firms
A medium-sized technology firm already "in progress" with their CMMC efforts needs to forecast remaining costs. By setting their status to "In Progress" in the calculator, they automatically receive a 30% discount on the implementation estimate, giving them a more accurate view of the final investment needed to reach certification.
Risk Assessment for Large Primes
A large prime contractor managing a complex supply chain uses the tool to model the investment for CMMC Level 3. The multi-million dollar projection highlights the scale of the initiative, enabling them to plan a phased rollout, allocate resources appropriately, and communicate requirements effectively to their subcontractors.
Pursuit
Proactive Pipeline Generation Before the RFP
Instead of reacting to public RFPs and entering crowded, price-sensitive competitions, sales teams use Pursuit Radar to identify needs as they emerge. By getting alerts when a city council discusses budget challenges your software solves, you can engage the right stakeholders months before an RFP is drafted, shaping the requirements and positioning your company as a trusted advisor from the very start.
Supercharging Account-Based Marketing (ABM) Campaigns
Marketing teams leverage Pursuit Intel to build hyper-targeted account lists for ABM campaigns. They can select target entities based on precise criteria like budget, tech stack, and propensity scores. With access to the full organizational chart and accurate contacts, they can execute personalized multi-channel campaigns that resonate with the entire buying committee, dramatically improving engagement rates.
Accelerating New Rep Ramp Time
For new sales representatives, learning the public sector landscape is a daunting task. Pursuit accelerates ramp time by giving them instant access to reliable data and context. With the Chrome Extension, they can immediately understand any account they visit online, see key contacts, and know what to talk about based on recent signals, allowing them to have informed conversations from day one.
Enhancing CRM Data Hygiene and Coverage
Sales operations teams use Pursuit to combat stale data in their CRM. Pursuit Intel's constant data refresh ensures contact and account records are always up-to-date. The one-click sync from the Chrome Extension makes it easy for reps to fill in missing contacts for an entity directly from their browser, ensuring complete buying committee coverage and improving the effectiveness of all downstream sales activities.