finban vs Pursuit
Side-by-side comparison to help you choose the right AI tool.
Finban simplifies liquidity planning, helping you make confident decisions on hiring, taxes, and investments without.

Pursuit
Pursuit uses AI to find and alert you to the best public sector sales opportunities.
Feature Comparison
finban
Liquidity OS
Liquidity OS is finban's core feature, enabling users to monitor their cash flow on a daily basis. This tool provides insights into incoming and outgoing cash, allowing businesses to assess how long their funds will last. With this feature, companies can ensure they are prepared for any financial scenario, minimizing the risks associated with cash flow uncertainty.
Scenario Simulation
The scenario simulation feature allows users to explore various financial options by asking, "What happens if…?" Instead of relying on gut feelings, finban enables users to visualize the impact of different decisions on liquidity. This insight supports more informed decision-making, helping businesses plan for potential outcomes with confidence.
Real-time Budgets
Managing budgets can be challenging, especially when reality diverges from initial plans. finban addresses this issue by integrating planning with actual financial data, highlighting any discrepancies immediately. This ensures that businesses can adapt their budgets in real-time, maintaining alignment with financial realities.
Smart Forecasts
Traditional forecasting methods can be outdated or overly complex. finban simplifies this process by keeping forecasts current and easy to maintain. The platform uses data-driven insights to provide accurate financial predictions, which can be adjusted quickly as circumstances change, allowing businesses to stay agile in their planning.
Pursuit
Pursuit Radar
Pursuit Radar acts as your 24/7 signal detection system. It uses AI to scan millions of document pages and transcripts from over 90,000 public entities daily, alerting you the instant a relevant problem or topic related to your solution is mentioned. This goes beyond simple keyword matching; the AI understands context to deliver highly relevant alerts. When a signal is detected, Radar doesn't just tell you something happened—it provides actionable intelligence by suggesting whom to contact and what to say, turning a raw signal into a qualified conversation starter.
Pursuit Intel
Pursuit Intel is your comprehensive data engine for public sector sales. It provides constantly refreshed data on over 3 million contacts and 90,000+ entities, pushed directly into your CRM. This includes critical entity data like operating budgets and fiscal year-ends, as well as insights into a prospect's propensity to buy based on similarities to your existing customers. You can also track competitors by seeing the tech stack already in use at a prospect's organization, giving you a strategic advantage in every sales engagement.
Pursuit Chrome Extension
The Pursuit Chrome Extension brings powerful intelligence directly into your browser workflow. As you browse government websites or news articles, it automatically detects the public entity and instantly surfaces the full buying committee, complete with accurate contact details. You can see which contacts are already in your CRM and seamlessly sync missing ones with just one click. This tool provides comprehensive visibility into every staff member, with powerful filtering by department and role, making account research instantaneous and effortless.
AI-Powered Entity Scoring & Propensity Modeling
At the heart of Pursuit is an AI engine that scores every public-sector entity to predict win probability. By analyzing your existing customer base, the platform identifies lookalike prospects with a high propensity to buy your specific solution. This allows sales and marketing teams to prioritize territories and accounts strategically, focusing resources on the opportunities most likely to convert, rather than spraying and praying across a massive, undifferentiated list.
Use Cases
finban
Financial Decision-Making
Businesses can use finban to facilitate better financial decision-making. By providing clear visibility into cash flow and financial projections, companies can make informed choices about hiring, investments, and project funding, ultimately driving growth and success.
Budget Management
finban is invaluable for managing budgets effectively. Its integration of actual financial data with planned budgets allows users to identify variances quickly. This helps businesses adjust their spending in real-time, ensuring that they remain on track with their financial goals.
Scenario Planning
With the scenario simulation feature, businesses can plan for the future by testing various financial scenarios. This capability allows organizations to understand the potential impacts of different decisions, from launching new products to adjusting pricing strategies, promoting proactive management.
Consolidated Financial Overview
For businesses with multiple entities or accounts, finban offers a consolidated view of finances. Users can see cash flow, forecasts, and trends across all their organizations in one place. This comprehensive overview simplifies financial management, making it easier to strategize across the business landscape.
Pursuit
Proactive Pipeline Generation Before the RFP
Instead of reacting to public RFPs and entering crowded, price-sensitive competitions, sales teams use Pursuit Radar to identify needs as they emerge. By getting alerts when a city council discusses budget challenges your software solves, you can engage the right stakeholders months before an RFP is drafted, shaping the requirements and positioning your company as a trusted advisor from the very start.
Supercharging Account-Based Marketing (ABM) Campaigns
Marketing teams leverage Pursuit Intel to build hyper-targeted account lists for ABM campaigns. They can select target entities based on precise criteria like budget, tech stack, and propensity scores. With access to the full organizational chart and accurate contacts, they can execute personalized multi-channel campaigns that resonate with the entire buying committee, dramatically improving engagement rates.
Accelerating New Rep Ramp Time
For new sales representatives, learning the public sector landscape is a daunting task. Pursuit accelerates ramp time by giving them instant access to reliable data and context. With the Chrome Extension, they can immediately understand any account they visit online, see key contacts, and know what to talk about based on recent signals, allowing them to have informed conversations from day one.
Enhancing CRM Data Hygiene and Coverage
Sales operations teams use Pursuit to combat stale data in their CRM. Pursuit Intel's constant data refresh ensures contact and account records are always up-to-date. The one-click sync from the Chrome Extension makes it easy for reps to fill in missing contacts for an entity directly from their browser, ensuring complete buying committee coverage and improving the effectiveness of all downstream sales activities.