PlutoBa vs SMB Sales Boost

PlutoBa is your AI-powered intelligence layer for influencer marketing, designed to bring speed and confidence to the vetting process. Built specifically for Direct-to-Consumer (DTC) brands, marketing managers, and agencies, it solves a critical problem: finding influencers is easy, but knowing which ones to trust isn't. Instead of spending hours manually scrolling through feeds, checking comments, and guessing at fair rates, you can get a comprehensive, data-backed assessment of any creator in under two minutes. Simply enter a handle from TikTok, Instagram, or YouTube, and PlutoBa's AI analyzes 100 posts and over 300 comments to deliver a multi-dimensional PlutoBa Score. This score covers fake follower detection, engagement quality, brand safety, audience authenticity, and more. It's not a discovery tool—it's the essential vetting step that ensures every partnership you pursue is built on solid data, not just gut feeling or inflated follower counts. Plus, it turns that deep assessment into actionable tools like AI-generated campaign briefs and rate benchmarking, helping you negotiate from a position of strength.

SMB Sales Boost is a B2B leads database focused exclusively on newly registered small-to-medium businesses across all 50 US states. Unlike traditional lead providers that recycle stale data, we source fresh business registrations daily, giving you email and phone contact data before your competitors even know these businesses exist.

Key features include automated daily lead delivery to your inbox, AI-powered keyword filtering across 150+ SMB categories (restaurants, law firms, realtors, salons, contractors, and more), CSV/JSON/Excel exports compatible with any CRM, and a fully documented REST API with 35+ endpoints. We also offer an official MCP server and Claude Code skill for AI agent integration, making it easy to plug our live lead data into automated sales workflows.

Built for B2B sales teams, agencies, freelancers, consultants, and anyone who sells products or services to small businesses.