Promotron vs Pursuit
Side-by-side comparison to help you choose the right AI tool.
Promotron
Promotron is a cloud platform that helps promotional product businesses automate sales and streamline their online pr...
Pursuit
Pursuit uses AI to find and alert you to the best public sector sales opportunities.
Feature Comparison
Promotron
TronShop: Advanced E-commerce & Web2Print
TronShop is a first-class, white-label webshop solution that lets you sell promotional goods and textiles online with integrated printing. Its standout feature is the unique Web2Print technology, which allows customers to visualize and customize products in real-time. You can generate print-ready artwork and professional virtual proofs for client approval in about 60 seconds, dramatically speeding up the sales process and reducing back-and-forth emails.
TronManager: Smart Quoting & Virtual Sampling
This feature transforms the quoting process. With TronManager, you can create detailed, professional quotes that include accurate print pricing in just 60 seconds. It automatically generates stunning virtual samples that show the client exactly how their final product will look. The built-in online editor allows for easy graphic adjustments and proofing, ensuring everyone is on the same page before production begins, which minimizes costly mistakes.
TronCalculator: Specialized Print Pricing Engine
The TronCalculator is an advanced online tool developed specifically for the complexities of pricing prints on promotional products and textiles. It factors in variables like print location, size, colors, and quantity to deliver instant, accurate cost calculations. This transparency builds trust with customers and empowers your sales team to provide quick and reliable price estimates without needing to consult a production manager.
Supplier Integration Hub
Promotron's powerful platform acts as a central hub, integrating data and inventory from dozens of European importers and manufacturers. For distributors, this means you can instantly expand your online catalog with thousands of products from multiple suppliers through a single interface. For suppliers, it provides a channel to promote products, manage data, and support a wide B2B network efficiently, helping them reach new markets and partners.
Pursuit
Pursuit Radar
Pursuit Radar acts as your 24/7 signal detection system. It uses AI to scan millions of document pages and transcripts from over 90,000 public entities daily, alerting you the instant a relevant problem or topic related to your solution is mentioned. This goes beyond simple keyword matching; the AI understands context to deliver highly relevant alerts. When a signal is detected, Radar doesn't just tell you something happened—it provides actionable intelligence by suggesting whom to contact and what to say, turning a raw signal into a qualified conversation starter.
Pursuit Intel
Pursuit Intel is your comprehensive data engine for public sector sales. It provides constantly refreshed data on over 3 million contacts and 90,000+ entities, pushed directly into your CRM. This includes critical entity data like operating budgets and fiscal year-ends, as well as insights into a prospect's propensity to buy based on similarities to your existing customers. You can also track competitors by seeing the tech stack already in use at a prospect's organization, giving you a strategic advantage in every sales engagement.
Pursuit Chrome Extension
The Pursuit Chrome Extension brings powerful intelligence directly into your browser workflow. As you browse government websites or news articles, it automatically detects the public entity and instantly surfaces the full buying committee, complete with accurate contact details. You can see which contacts are already in your CRM and seamlessly sync missing ones with just one click. This tool provides comprehensive visibility into every staff member, with powerful filtering by department and role, making account research instantaneous and effortless.
AI-Powered Entity Scoring & Propensity Modeling
At the heart of Pursuit is an AI engine that scores every public-sector entity to predict win probability. By analyzing your existing customer base, the platform identifies lookalike prospects with a high propensity to buy your specific solution. This allows sales and marketing teams to prioritize territories and accounts strategically, focusing resources on the opportunities most likely to convert, rather than spraying and praying across a massive, undifferentiated list.
Use Cases
Promotron
For Distributors & Resellers
A promotional products distributor uses Promotron to launch a professional e-commerce site without managing physical inventory. They can offer a vast range of products from integrated suppliers, create custom quotes with virtual samples in minutes, and handle complex print proofs online. This allows them to attract new customers with a great shopping experience, serve existing clients faster, and focus on sales rather than administrative tasks.
For Importers & Wholesalers
An importer utilizes Promotron to digitally support their entire dealer network. They provide their distributors with a ready-made, white-label webshop (TronShop) featuring their product catalog. They can showcase bestsellers in interactive 3D views with printing options. This tool helps them attract new resellers across Europe, strengthen partner relationships, and ensure their products are presented and sold in the most modern and efficient way possible.
For Manufacturers & Producers
A manufacturer of branded apparel implements Promotron to expand their export reach. The platform gives them innovative tools to present and sell their products online directly to a network of distributors. They can onboard new B2B partners from different countries, provide them with advanced e-commerce capabilities, and streamline the graphic approval process, making it easier for others to sell their manufactured goods.
For Printing Houses
A printing house adopts Promotron to diversify its revenue. Instead of just earning from print jobs brought to them, they can now also profit from selling the promotional products themselves. They get a cost-effective webshop pre-loaded with products from numerous suppliers. They can integrate their specific printing technology into the TronCalculator, offer online proofs, and capture the entire order - both product and print - from their own customers.
Pursuit
Proactive Pipeline Generation Before the RFP
Instead of reacting to public RFPs and entering crowded, price-sensitive competitions, sales teams use Pursuit Radar to identify needs as they emerge. By getting alerts when a city council discusses budget challenges your software solves, you can engage the right stakeholders months before an RFP is drafted, shaping the requirements and positioning your company as a trusted advisor from the very start.
Supercharging Account-Based Marketing (ABM) Campaigns
Marketing teams leverage Pursuit Intel to build hyper-targeted account lists for ABM campaigns. They can select target entities based on precise criteria like budget, tech stack, and propensity scores. With access to the full organizational chart and accurate contacts, they can execute personalized multi-channel campaigns that resonate with the entire buying committee, dramatically improving engagement rates.
Accelerating New Rep Ramp Time
For new sales representatives, learning the public sector landscape is a daunting task. Pursuit accelerates ramp time by giving them instant access to reliable data and context. With the Chrome Extension, they can immediately understand any account they visit online, see key contacts, and know what to talk about based on recent signals, allowing them to have informed conversations from day one.
Enhancing CRM Data Hygiene and Coverage
Sales operations teams use Pursuit to combat stale data in their CRM. Pursuit Intel's constant data refresh ensures contact and account records are always up-to-date. The one-click sync from the Chrome Extension makes it easy for reps to fill in missing contacts for an entity directly from their browser, ensuring complete buying committee coverage and improving the effectiveness of all downstream sales activities.