Sentaiment

About Sentaiment

In today's world, when 89% of B2B buyers use AI to research vendors, what ChatGPT, Claude, or Gemini says about your brand is your new first impression. Sentaiment is the first AI brand perception platform built to give marketing, communications, and PR teams clarity and control over this new reality. It solves a critical blind spot: AI models often form narratives about companies using outdated, incorrect, or incomplete information found online. Sentaiment eliminates the guesswork by instantly showing you exactly how the world's most influential AI models describe your brand across 50+ real-world scenarios. More than just a report, it provides a clear path forward. You get a unified "Echo Score" to track your brand's clarity and consistency in AI, along with model-specific "Suggested Actions" to correct errors, reinforce strengths, and proactively shape the narrative. Designed for marketers, Sentaiment translates complex AI behavior into practical steps, helping you ensure your brand is represented accurately and powerfully wherever AI answers questions.

Features of Sentaiment

Perception Audit & Echo Score

Get a comprehensive, multi-model audit in just 5 minutes. Sentaiment automatically queries ChatGPT, Claude, Gemini, Perplexity, and others with dozens of brand-related scenarios. The result is your unique Echo Score—a single, easy-to-understand metric that shows how clearly and consistently AI describes your brand, allowing you to track progress and spot narrative drift over time.

Model-Specific Suggested Actions

Move from insight to action with clear, prioritized recommendations. Sentaiment doesn't just highlight problems; it tells you exactly how to fix them for each AI model. These actionable steps include specific copy edits, schema markup guidance, and content optimizations, prioritized by impact and effort, so your team knows exactly what to do to align AI perception.

Executive Reports & Trend Tracking

Easily communicate your AI brand health to stakeholders with simple, exportable reports. Share trends in your Echo Score, highlight top issues and planned fixes, and present a proactive strategy to your team or board. All data is tracked automatically over time, so you can demonstrate improvement and manage perception as a ongoing program.

Multi-Model Monitoring Dashboard

Gain unified visibility across the entire AI landscape from one central dashboard. Instead of manually testing each model, Sentaiment gives you a side-by-side view of how ChatGPT, Claude, Gemini, and others represent your brand. This allows for quick comparison, identification of model-specific biases, and a holistic understanding of your AI presence.

Use Cases of Sentaiment

Proactive Brand Protection for PR Teams

PR and communications teams can use Sentaiment to conduct regular AI perception audits, identifying risky or incorrect narratives before they go viral. By catching misrepresentations early—like outdated leadership info or incorrect product claims—teams can implement fixes proactively, preventing a potential PR crisis sparked by AI-generated content.

Strengthening Market Positioning for Marketers

Marketing teams can leverage the platform to ensure their core messaging and key differentiators are consistently reflected across AI models. By analyzing gaps in how AI describes their value proposition, marketers can refine website content, headers, and technical SEO (like schema) to strongly reinforce the intended brand story where AI looks for it.

Accelerating Sales Enablement

Sales teams rely on accurate information. Sentaiment helps ensure that when prospects use AI to research your company, they receive correct and compelling information. By aligning AI outputs with your sales narrative, you create a trusted, consistent experience that builds buyer confidence and shortens the sales cycle.

Agency Client Reporting & Strategy

Marketing and PR agencies can use Sentaiment to provide tangible, high-value audits and ongoing monitoring for their clients. It offers a data-driven way to demonstrate an understanding of the modern brand landscape, propose concrete corrective strategies, and show measurable improvements in AI perception as a key service deliverable.

Frequently Asked Questions

How does Sentaiment get its data?

Sentaiment uses real, live queries to major AI models like ChatGPT, Claude, and Gemini. We don't rely on synthetic tests or simulations. We ask the models the same types of questions your potential customers are asking, in over 50 different scenarios, to give you a true picture of your current AI brand perception.

What is the "Echo Score"?

The Echo Score is your brand's unified perception score within AI. It measures two key things: Clarity (how well and specifically AI describes your brand) and Consistency (how similar that description is across different models and questions). A higher score means AI has a clear, consistent, and accurate narrative about who you are.

How long does it take to see results?

You can get your first Perception Audit and Echo Score in about 5 minutes after signing up. Implementing the Suggested Actions—like updating website copy or schema—can lead to visible improvements in AI outputs as the models re-crawl and process the updated information, often within a few weeks.

Which AI models does Sentaiment monitor?

Sentaiment currently tracks all major consumer and enterprise language models that shape public perception, including OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, Perplexity AI, xAI's Grok, and Meta's Llama. The platform is regularly updated to include new and influential models as they emerge.