Sentaiment

See how AI describes your brand and fix any misrepresentation fast.

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Published on:

September 10, 2025

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Sentaiment application interface and features

About Sentaiment

In today's world, where 89% of B2B buyers use AI like ChatGPT and Claude to research vendors, what these models say about your company is your new first impression. Sentaiment is the first AI brand perception platform built to give marketing, communications, and PR teams clarity and control over this new reality. It solves a critical blind spot: AI models often form narratives about companies using outdated, incorrect, or incomplete information scraped from the web. Sentaiment eliminates the guesswork by instantly showing you exactly how the world's most influential AI models describe your brand across dozens of real-world scenarios. It's more than just a report; it provides a clear path forward. You get a unified "Echo Score" to track your brand's clarity in AI, along with model-specific "Suggested Actions" to correct errors and proactively shape the narrative. Designed for marketers, Sentaiment translates complex AI behavior into practical steps, helping you ensure your brand is represented accurately and powerfully wherever AI answers questions.

Features of Sentaiment

Echo Score

Your brand clarity, quantified. The Echo Score is a single, easy-to-understand number that shows how clearly and consistently AI models understand your brand. It synthesizes data from across all tracked models into one metric, allowing you to quickly gauge your overall AI perception health and track improvement over time without getting lost in the details.

Multi-Model Analysis

Get a complete picture across every major AI. Sentaiment doesn't just check ChatGPT; it performs the same rigorous analysis across Claude, Gemini, and other leading models. This ensures you see the full spectrum of how your brand is being described, as different AIs can pull from different data sources and form varying narratives.

Suggested Actions

Move from insight to action with model-specific fixes. Sentaiment doesn't just highlight problems; it provides prioritized, actionable recommendations tailored to each AI model. These steps tell you exactly what to fix, update, or amplify in your online content to correct misrepresentations and reinforce your key brand strengths where it matters most.

Competitive Echo

See your brand versus competitors through AI's eyes. This feature allows you to benchmark your Echo Score and perceived attributes against key competitors. Understand where you lead and where you lag in the AI landscape, providing crucial competitive intelligence to inform your marketing and content strategy.

Use Cases of Sentaiment

Proactive Brand Management for Marketing Teams

Marketing teams use Sentaiment to proactively manage their brand's narrative in the age of AI search. By regularly monitoring their Echo Score and Suggested Actions, they can correct misinformation, update outdated details, and ensure their core messaging is consistently reflected across all AI models that potential customers might use.

PR Crisis Monitoring and Response

Public Relations professionals leverage Sentaiment to monitor for potential AI-driven PR crises. If an AI model starts propagating incorrect information due to a negative news cycle, teams are alerted instantly. They can then use the platform's insights to craft targeted responses and guide AI models toward accurate information faster.

Agency Client Reporting and Strategy

Marketing and PR agencies use Sentaiment to provide tangible, data-driven value to clients. They can demonstrate how the client's brand is perceived by AI, showcase competitive gaps, and report on the measurable improvement in the Echo Score as a direct result of the agency's strategic content and SEO work.

SEO and Content Strategy Alignment

SEO and content strategists utilize Sentaiment to ensure their work aligns with how AI models consume information. The platform's insights reveal which brand attributes are being recognized and which are missing, allowing teams to optimize website copy, press releases, and other content to be AI-friendly and improve overall discoverability.

Frequently Asked Questions

What is an "Echo Score"?

The Echo Score is your brand's overall clarity and consistency score within AI models. It's a single number (on a scale Sentaiment defines) that aggregates how accurately and completely different AIs like ChatGPT and Claude understand your brand. A higher score means AI has a clearer, more consistent, and positive perception of your company, which is crucial when buyers use AI for research.

How quickly can I see results after fixing issues?

Improvements in how AI models perceive your brand are not instantaneous, as models update their knowledge bases on their own schedules. However, by implementing the platform's Suggested Actions—such as updating key website pages or publishing fresh, accurate content—you can typically start to see measurable positive shifts in your Echo Score and specific attributes within a few weeks.

Which AI models does Sentaiment track?

Sentaiment tracks all major large language models (LLMs) that people use for research, including OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, and others. The specific number of models you can monitor depends on your chosen plan, ranging from ChatGPT-only on the basic plan to custom API access for enterprise clients.

Is my data secure with Sentaiment?

Yes. Sentaiment is built with security in mind. The platform is designed to monitor public AI perceptions of your brand. You typically provide your company name and associated public domains for analysis. Sentaiment does not require access to private internal data or sensitive customer information to perform its brand perception analysis.

Pricing of Sentaiment

Sentaiment offers simple, transparent pricing with a 14-day free trial. All plans include core features without per-seat fees or usage limits.

  • Monitor ($10/month): Basic tracking with 1 entity (brand), ChatGPT-only analysis weekly, and 1 Suggested Action.
  • Starter ($49/month): For growing brands, tracking 3 entities, any 3 LLMs, with daily analysis and 10 Suggested Actions.
  • Professional ($149/month - Most Popular): For scaling teams, tracking 10 entities, any 5 LLMs, with hourly analysis and all Suggested Actions.
  • Enterprise (Custom): Custom solutions with unlimited entities, custom API access, unlimited analysis, and full feature access.

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